seo,sitemap,googlebot,google-sitemap , How to evidence a particular page on Google SERP?


How to evidence a particular page on Google SERP?

Question:

Tag: seo,sitemap,googlebot,google-sitemap

I noticed that some results of searching on Google are not a single url but a single url with a two-column list of what I call 'important links' of this website.

For example: If you open Google and search for "amazon.it", without the double quote, you got this:

Results of google search for amazon.it

As you can see, some links are evidenced directly on SERP ("eBook Kindle", for example).

I know I can produce a sitemap.xml for Google bot pleasure, but, my question is: How can I evidence some particular link of my website to be presented in this way in Google's SERP?.

As far I know, there is no a special syntax in the sitemap protocol to 'force' or 'suggest' this to search engines. For future readers: this is the link to the sitemap protocol.


Answer:

These are called sitelinks and they are unrelated to sitemaps. Google only shows them when:

  1. It understands the structure of your website (typically via the structures in URLs).
  2. It trusts your website's content (no spam).
  3. The content/link is relevant and useful for the corresponding user query.

Some say implementing breadcrumbs helps Google find SiteLinks candidates, but this has never been confirmed and may be completely false.


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